Before I give the first hint, I want to announce the prize for being the first to find the easter egg within the new website. The lucky winner will receive a full tuition waiver to a 3-day seminar of their choice for anytime in 2013.
Now, the hints:
Only one serious about training will find the egg
because first, they attend to their workout logs.
But after that and two other aspects of the necessary hard work has been put in,
the path to the reward becomes clear.
Making the most of what has been taught
and giving an honest effort to follow and thus succeed
will win the $1000 prize.
Please note that the easter egg won't show properly if you aren't registered for the website in some capacity (forum, store, blog).