The form required for these is very close to a figure four stretch. In this case it is using an active component. For most it is likely a lack of mobility preventing the depth and not strength. Once you move past these I recommend keeping them as part of your warm ups and also on the days where you have a lot of glute tension i.e. bent arm straddle planche work as part of your cool down to open the glutes and ITB back up. It is an incredible movement for that purpose. Have clients who sit during the day a lot or are active runners and even more reason to include it as a mobility drill.
My thoughts...