DannyCE said:Good points. It all works together to properly perform the movement - retraction/depression of the scapula is required to fully fire the lats. The point of the exercise is to strengthen/teach activation of the sum of the units within the shoulder, not the parts - yet in the end, a progression to fully utilize (exert maximal force) the lats as in teaching someone to pull with the lats/shoulders and not just their arms. Scap stabilization is important and a core function to many of these movements - maybe proper shoulder activation is a more encompassing term.
Shoulder co-activation is definitely a more accurate term, it just seems to be easier to get people to do what is good for them when you advertise am exercise as a specific treatment for a specific deficiency, which is absolutely true but not the full explanation.
People don't care about what is "best" scientifically, they care about something that addresses their "specific and unique" situation. And so we developed marketing majors...
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