Today I added a specialized Google map for our forum. While this will be beneficial to our members for finding local training partners, my main intent is to use this for brand awareness.
My ultimate goal is for us to:
1) Provide a visual map of affiliates and certified trainers.
2) Become the world's largest repository of adult gymnastic facilities, outdoor equipment locations, and other similar items of interest. This can potentially become a large source of traffic and get us into the local search listings in a way we otherwise could not.
This will eventually take a dedicated campaign to draw in contributors, but I'm happy for now to let it build solely off of member suggestions.