Is it proper form to strongly externally rotate the arms (I think of it as screwing the hands into the ground; though the hands don't actually move, I find it to be an effective cue) at the lockout of each rep? I've actually found that this external rotation feels good throughout the entire descend/ascent/lockout because it keeps the elbows in to the body.
It also makes the exercise significantly more difficult, which is why I keep hitting the mastery reps only to find that if I really implement this cue I struggle with even 4X12reps.