Some thoughts on this -
Who is the home page intended for?
- Is it primarily aimed at potential customers?
Old Customers/Forum Members
- Easy access via login to Cory's Portal
- Possible reminder of other GB services
General Purpose of home page -
Do we want to sell a particular product vs give a quick visual of the entire GB range?
Do we want to harvest emails for a more long term sales approach?
Personal Thoughts
I don't see these as mutually exclusive
Using a layout as below will hit all potential new customer types
I'm not sure how to best integrate Cory's system here - perhaps as a product box
Th trend on web pages atm is to be longer and scrollable. Scrolling isn't an issue with a well laid out page, it's natural. This deeps the new viewer on the page and helps avoid them getting los
menu
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Eye catching Slider + call to action ---> click drops down to story with email sign up or direct product purchase options
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Boxes for the various products
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Story overview boxes -- each of our sales points visualised --> click goes directly to that part of story
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Story with calls to action after each key point.
Story focused on the Courses vs the overall System?
I'd go Courses, with the rest of the system as a sales point
If you look at sites like sixpackabs - that's the general format, sales point call to action next sales point, until the reader gets the one that speaks to them
This is why the overview is a great idea that Cory had, can go right away to the point of interest, sites like 6pa are too hard to wade through.
(Coach Sommer's pedigree needs to be a story point)
Story should contain video
Video should have embedded calls to action (if Cory does already have, I've seen some great software for this working with YouTube videos, and all of our videos should be YouTube)
All specific sales pages should have similar format
- audience targeted landing pages (CF, PT, fat old men etc)
- Seminars
- Physical Products
- Courses
- Certification Path
Just some thoughts, and place to discuss the project in general. IMO this is by far the most important project right now. Websites along with a good follow up program sell, period.