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CF Mailer project

Started by Cole Dano, July 16, 2013 · 21 Replies · 85 Views

Cole Dano

[[Weekly]] ‘Potential Power’ Bulletin for athletes

[seminars in your area]

Brought to you by Gymnastics Bodies Worldwide // gymnasticsbodies.com

 

TAGLINE: Realize your power. Train your body with full 360 degree potential. Train, compete, build muscle, and create your ideal level of strength and physique.

 

LINK TO WEBSITE (RIGHT HAND SIDE OF PAGE):

Your go-to resource for a fit, sustainable,

holistic body transformation

 www.gymnasticsbodies.com

 

MAIN GRAF:

 

[Your name here], welcome to Potential Power!

 

Join the fitness revolution of gymnastics to take your cross–fit training to a whole new level. Using gymnastic training with in-depth tools and techniques from master coaches, the sky is the limit, and your goals are already in the works.

 

Bring your shoulder strength, mobility, muscle bulk and strength performance to the top of its aptitude.

 

WHY JOIN THE GYMNASTIC REVOLUTION?

Cross–fit champions and athletes from around the world are turning to gymnastics to mold their muscles, and create a new level of strength, with ring work, kip-ups and ultimate shoulder mobility.  

 

FACT: Gymnastics is the only training that doesn’t target just one area of your body. Gymnastics training is perfect for cross-fit athletes who want to build strength through performing leveraged, bodyweight exercises that build terrific amounts of physical strength, flexibility, agility, coordination, balance and grace. The most comprehensive full-body workout available.

 

GET ACTIVE WITH A 2-DAY SEMINAR IN YOUR AREA! [This is the main point of the newsletter – use larger and more commanding font]

SIGN UP NOW! [[LINK]]

Make an active and intentional choice to check out these local and national Gymnastic Strength Training™ seminars, taught by professionals like Coach Sommer who trains athletes, junior National athletes and adults with amazing and real success.

 

This seminar series is the most well rounded training program for athletes, cross-fit trainers and health aficionados, and the seminar series boasts training to yield the BEST results possible, and the inside secrets elite gymnast trainers have been using for competition and <<real>> results.

 

Be a part of a community of health and strength professionals in your area, or, host your own seminar by contacting Cole [last name] by email at [email address and link].

 

[Click here for a link of seminars in your area, and change the possibility of your body as an athlete!]

 

LOCAL LINKS: [Links for training centers around the country)

 

Muscle Up for strength!

Check out these video links, and realize your potential. ((Thumbnail link to landing page with live YouTube video))

 

Sign up for the Gymnastics Bodies newsletter here!

[[icon/logo/live links]]

 

PRO TIP OF THE WEEK:

Trainer Orench Lagman, Denver CO, owner/founder Awaken Gymnastics

“TIP OR EXERCISE GOES HERE, SMALL PIC OF TRAINER OR BODY PART”

 

NEED TO KNOW MORE? HUNGRY FOR A BURN?

Check out these websites and resource centers for a deeper discussion on the strength and training possibilities out there. [[links]]

Cole Dano

Above is the mailer draft by the Copywriter Orench found for us.

 

Thoughts or comments?

 

Action Plan to start getting it outcomes next.

 

e.g.

 

- Pro tip and photo

 

- Other photos

 

- add links

Orench Lagman

Guys,

 

When you get a second please finalize the mailer. As soon as the mailer is done we will add photos.

 

O

Cole Dano
First revision

 

- When text is acceptable will work on technical details, links etc..

 

 

The Gold Medalist - Championship Performance Bulletin for Athletes

Brought to you by Gymnastic Bodies Worldwide // gymnasticsbodies.com

 

TAGLINE: Bring out the champion in you. Train your body to full 360 degree potential. Train, compete, build muscle, and create ideal strength and physique.

 

LINK TO WEBSITE (RIGHT HAND SIDE OF PAGE):

Your go-to resource for sustainable, holistic body transformation

 www.gymnasticbodies.com

 

MAIN GRAF:

 

[Your name here], welcome to The Gold Medalist!

 

Join the Gymnastic Strength Training™ revolution and take your CrossFit training to a new level. Using proven gymnastic programming with in-depth tools and techniques from master coaches, the sky is the limit, and your goals are already in the works.

 

Build muscle and strength and bring your mobility, performance to the top of its game. Create bulletproof shoulders while become more mobile at the same time. 

 

WHY JOIN THE GYMNASTIC REVOLUTION?

CrossFit champions and athletes from around the world are turning to gymnastics to mold their muscles, and build new levels of strength, with bodyweight exercises, ring work and explosive plyometrics. While creating an rock solid foundation with powerful mobility drills to create bodies of liquid steel™.  

 

FACT: Gymnastics is the only training that doesn’t target just one area of your body. Gymnastics training is perfect for cross-fit athletes who want to build strength through performing leveraged, bodyweight exercises that build terrific amounts of physical strength, flexibility, agility, coordination, balance and grace. The most comprehensive full-body workout available.

 

GET ACTIVE WITH A 2-DAY SEMINAR IN YOUR AREA! [This is the main point of the newsletter – use larger and more commanding font]

SIGN UP NOW! [[LINK]]

Make an active and intentional choice today to check out these local and national Gymnastic Strength Training™ seminars, taught by professionals like Coach Sommer who trains athletes, Junior National level competitive athletes and adults with amazing and real success.

 

This seminar is the most well rounded training program in the world for athletes, cross-fit trainers and health aficionados. Seminars boast training and programming to yield the BEST results possible. Learn the inside secrets elite gymnastic trainers have been using for competition and real results.

 

Be a part of a growing community of health and strength professionals in your area, or, host your own seminar by contacting Gymnastic Bodies Seminar Coordinator Cole Dano by email today at [email address and link].

 

[Click here for a link of seminars in your area, and change the possibility of your body as an athlete!]

 

LOCAL LINKS: [Links for training centers around the country)

 

Muscle Up for strength!

Check out these video links, and realize your potential. ((Thumbnail link to landing page with live YouTube video))

 

Sign up for the Gymnastics Bodies newsletter here!

[[icon/logo/live links]]

 

GOLD MEDALIST PRO TIP:

Trainer Orench Lagman, Denver CO, owner/founder Awaken Gymnastics

“TIP OR EXERCISE GOES HERE, SMALL PIC OF TRAINER OR BODY PART”

 

NEED TO KNOW MORE? 

Check out these websites and resource centers for a deeper discussion on the strength and training possibilities out there. [[links]]

Orench Lagman

Coach,

 

Could we put, " Junior National USA Olympic level competitive athletes and adults with amazing and real success." as your label?

 

O

Coach Sommer

Train Your Brain.

Orench Lagman

Trainier Tip:


 


"Train your brain as much as your muscles. Get to the GymnasticBodies seminars and get involved on the forums."


 


What do guys think?

Coach Sommer

Train your brain as much as your muscles.  Get to a Gymnastic Bodies seminar and get on the fast track to unlocking of your own potential.

Orench Lagman

Thanks Coach, even better.

 

o

Cole Dano
Orench Lagman said:

Coach,

 

Could we put, " Junior National USA Olympic level competitive athletes and adults with amazing and real success." as your label?

 

O

 

Coach the reason this is coming up is that if someone doesn't know anything about competitive gymnastics Jr. sounds like lesser, so we are looking for a way to offset that potential misunderstanding. 

Coach Sommer

Why not simply say 'US National Team Coach and Trainer of US National Champions as well as thousands of fitness enthusiasts around the world.'

Cole Dano

That's perfect- I wasn't sure if there was a technical reason you had to use the Jr. 

Coach Sommer

No need and probably only serves to unnecessarily confuse the issue.  The intricacies inherent in the different levels of national team coach are meaningless to the general fitness enthusiast.

Cole Dano
The Gold Medalist - Championship Performance Bulletin for Athletes

Brought to you by Gymnastic Bodies Worldwide // gymnasticsbodies.com

 

TAGLINE: Bring out the champion in you. Train your body to full 360 degree potential. Train, compete, build muscle, and create ideal strength and physique.

 

<< LINK TO WEBSITE (RIGHT HAND SIDE OF PAGE): >>

 

Your go-to resource for sustainable, holistic body transformation

 www.gymnasticbodies.com

 

<< MAIN GRAF: >>

 

<<[Your name here]>>, welcome to The Gold Medalist!

 

Join the Gymnastic Strength Training™ revolution and take your CrossFit training to a new level. Using proven gymnastic programming with in-depth tools and techniques from master coaches, the sky is the limit, and your achieving your goals is practically guaranteed.

 

Build muscle and strength and bring your mobility, performance to the top of its game. Create bulletproof shoulders while become more mobile at the same time. 

 

WHY JOIN THE GYMNASTIC REVOLUTION?

CrossFit champions and athletes from around the world are turning to gymnastics to mold their muscles, and build new levels of strength, with bodyweight exercises, ring work and explosive plyometrics. While creating an rock solid foundation with powerful mobility drills to create bodies of liquid steel™.  

 

FACT: Gymnastics is the only training that doesn’t target just one area of your body. Gymnastics training is perfect for cross-fit athletes who want to build strength through performing leveraged, bodyweight exercises that build terrific amounts of physical strength, flexibility, agility, coordination, balance and grace. The most comprehensive full-body workout available.

 

<< [This is the main point of the newsletter – use larger and more commanding font] >>

 

GET ACTIVE WITH A 2-DAY SEMINAR IN YOUR AREA!

 

SIGN UP NOW! [[LINK]]

 

<< Coach Sommer head shot or in seminar shot >>

 

Make an active and intentional choice today to check out these local and national Gymnastic Strength Training™ seminars, taught by professionals like Coach Christopher Sommer, US National Team Coach and Trainer of US National Champions as well as thousands of fitness enthusiasts around the world. With over 30 years of high level coaching experience, Coach Sommer's in person training tips and guidance bring athletes from around the world to his seminars.

 

This seminar is the most well rounded training program in the world for athletes, cross-fit trainers and health aficionados. Seminars boast training and programming to yield the BEST results possible. Learn the inside secrets elite gymnastic trainers have been using for competition and real results.

 

Be a part of a growing community of health and strength professionals in your area, or, host your own seminar by contacting Gymnastic Bodies Seminar Coordinator Cole Dano by email today at [email address and link].

 

[Click here for a link of seminars in your area, and change the possibility of your body as an athlete!] 

 

LOCAL LINKS: <<[Links for training centers around the country)>>

 

Muscle Up for strength!

Check out these video links, and realize your potential. ((Thumbnail link to landing page with live YouTube video))

 

Sign up for the Gymnastics Bodies newsletter here!

<< [[icon/logo/live links]] >>

 

<< Orench shot >> 

 

GOLD MEDALIST PRO TIP:

Trainer Orench Lagman, Denver CO, owner/founder Awaken Gymnastics

Train your brain as much as your muscles.  Get to a Gymnastic Bodies seminar and get on the fast track to unlocking your own potential.

 

NEED TO KNOW MORE? 

Check out these websites and resource centers for a deeper discussion on the strength and training possibilities out there. [[links]]
Cole Dano

Above is the text with the additions discussed.

 

- Orench, I just need a shot you are happy with to add

Orench Lagman

The CF mailer has been sent Holly for the final revision. Crystal is also contacting Cory for the specs on infusion soft so she can create/upload a banner to go along with the copy.

 

O

Cole Dano

Ok that's great Orench, didn't realise it would go back to her a final time, but I that makes sense, and will help her get more on familiar with us as well.

Orench Lagman

I will post as soon as we get it back from Holly.

Orench Lagman

Here is the latest from Holly (attached), she had some of her suggestions in bold. I personally like "liquid steel™" and I will change pole vault to pvc pipe. Her explanation is below.

 

Hey Orench,

 
Attached is the changed verbage from the email you sent me. I like the changes you guys made, and think this will be a very powerful e-blast.
 
A few things to note for your consideration...
1. I was skeptical about calling the mailer "Gold Medalist" as the majority of health professionals or folks who are in the health industry but not competitive, may be turned off by the "trophy verbage." I talked with Crystal, and we thought that if we worked on creating a more universal language and look, then the name might just work! So, with that, here are a few things I've changed:
 
    A. The language throughout the mailer became a bit "non-human" with images and words like "liquid steel™" and "bulletproof" which takes away what I think Gymnastics training is trying to do. The first thing that will come to most folks minds with words like that, will be the non-human looking body-builders with disturbing sized muscles: quite opposite of the strength and sustainable muscle-building you are creating through Gymnastics training. This is my opinion, after working in the marketing and PR world, so I finessed the language a bit, to keep the "strength" without compromising the immaculate potential of the human body, as a living organism, not a machine:) 
 
  B. I changed verbage and sentence structure throughout, to keep it correct from an English grammar standpoint. 
 
   C. I finessed the language in the intro, to make it more inviting to folks who are not established competing athletes, but who are CrossFit fitness folks looking to strengthen for health and ability rather than competition, to combat the competitive name 'Gold Medalist.' See what you think.
 
   D. In the Pro Medalist TIP spot, the verbage you have there now, wasn't a "Tip" or even "quote" as much as it was just marketing lingo. I added a mock stretch tip, for you to correct, and kept the lingo in as a 'Food for Thought' tip, and changed a bit of the verbage there as well to make it sound more like a human quote, rather than lingo.
 
The corrections I made are in bold in this email, so please let me know if you'd like me to change anything further before it goes out tomorrow. And, if you decide not to use any of my changes, not to worry! It will be a great mailer!
 
-Holly
 

 

 

The Gold Medalist - Championship Performance Bulletin for Athletes

Brought to you by Gymnastic Bodies Worldwide //  HYPERLINK "http://gymnasticsbodies.com/" \t "_blank" gymnasticsbodies.com
 
TAGLINE: Bring out the champion in you. Train your body to full 360 degree potential. Train, compete, build muscle, and create ideal strength and physique.
 
<< LINK TO WEBSITE (RIGHT HAND SIDE OF PAGE): >>
 
Your go-to resource for sustainable, holistic body transformation
  HYPERLINK "http://www.gymnasticbodies.com/" \t "_blank" www.gymnasticbodies.com
 
<< MAIN GRAF: >>
 
<<[Your name here]>>, welcome to The Gold Medalist!
 
Join the Gymnastic Strength Training™ revolution and take your CrossFit training to a new level. Using proven gymnastic programming with in-depth tools and techniques from master coaches and trainers, the process of transforming your body and achieving your goals is a reality …The sky is your only limit.

 

You don’t have to be a competing athlete to take your strength to the next level. Gymnastics training is a prime form of fitness that helps you build the desired muscles for your body type, increase strength and takes your mobility and performance – whether it’s for competition or personal fitness goals – to the top of its game. 

 

{{POWER STATEMENT, MAKE MORE COMMANDING]]

Sculpt sustainable muscles, increase mobility, build unstoppable shoulders, and create your ideal body, capable of any feat.

 
WHY JOIN THE GYMNASTIC REVOLUTION?
CrossFit champions and athletes from around the world are turning to gymnastics to mold their muscles, and build new levels of strength, with bodyweight exercises, ring work and explosive plyometrics. Transform your body into a rock–solid foundation through powerful mobility drills to create an all-around elite physique. 

 
FACT (smaller font, on side maybe?): Gymnastics is the only training that doesn’t target just one area of your body. Gymnastics training is perfect for cross-fit athletes who want to build strength through performing leveraged, bodyweight exercises that build terrific amounts of physical strength, flexibility, agility, coordination, balance and grace: [note the change to a colon instead of a period] The most comprehensive full-body workout available.
 
<< [This is the main point of the newsletter – use larger and more commanding font] >>
 
GET ACTIVE WITH A 2-DAY SEMINAR IN YOUR AREA!
 
SIGN UP NOW! [[LINK]]
 
<< Coach Sommer head shot or in seminar shot >>
 
Make an active and intentional choice today to check out these local and national Gymnastic Strength Training™ seminars, taught by professionals like Coach Christopher Sommer, US National Team Coach and Trainer of US National Champions as well as thousands of fitness enthusiasts around the world. With more than 30 years of high– level coaching experience, Coach Sommer's in–person [see em–dashes] training tips and guidance bring athletes from around the world to his seminars.
 
This seminar is the most well rounded training program in the world for athletes, CrossFit trainers and health aficionados. Seminars boast training and programming to yield the BEST results possible. Learn the inside secrets elite gymnastic trainers have been using for competition and real results.
 
Be a part of a growing community of health and strength professionals in your area, or, host your own seminar by contacting Gymnastic Bodies Seminar Coordinator Cole Dano by email today at [email address and link].
 
[Click here for a link of seminars in your area, and change the possibility of your body as an athlete!] 
 
LOCAL LINKS: <<[Links for training centers around the country)>>
 
Muscle Up For Strength!
Check out these video links, and realize your potential. ((Thumbnail link to landing page with live YouTube video))
 
Sign up for the Gymnastics Bodies newsletter here!
<< [[icon/logo/live links]] >>
 
<< Orench shot >> 
 
GOLD MEDALIST PRO TIP: 

<<italics>> Make sure to stretch for at least 15 min before your workout, paying special attention to your arms and shoulders. Use a broom, or vault pole to achieve the ultimate stretch on your upper body.<<italics end>> (Orench should change this to his tip)

 

Food for thought: Train your brain as much as your muscles – knowledge is Power. Get active and join a Gymnastic Bodies seminar to get on the fast track to unlocking your potential.

– Trainer Orench Lagman, Denver CO, Awaken Adult Gymnastics

 NEED TO KNOW MORE? 
Check out these websites and resource centers for a deeper discussion on the strength and training possibilities out there. [[links]]

Orench Lagman

Crystal is working on the actual header and the other images. It's looking good. I will post ASAP.

 

O

Cole Dano

I'm good with most of her points.

 

- Gold Medalist was just an idea to get the conversation started. Maybe we/Holly can find a better title.

 

- CrossFit is competitive, they have their games, and I'd think (don't know) that the target market for this email would appreciate that.

 

- Liquid Steel™. Bulletproof etc, those are terms that are in common use, or associated with GB. However, if we are going to use someone, we should give them their own voice so they are able to stay creative in the future. 

 

- Agree on the ProTip, should contain more actual content, and seeing that we are considering including the Ring Series 2 or 3 video maybe the tip should go along with that?

 

Of course the other option is to omit that entire portion of the newsletter.

Cole Dano

This paragraph needs a bit of help -

 

WHY JOIN THE GYMNASTIC REVOLUTION?
CrossFit champions and athletes from around the world are turning to gymnastics to mold their muscles, and build new levels of strength, with bodyweight exercises, ring work and explosive plyometrics. Transform your body into a rock–solid foundation through powerful mobility drills to create an all-around elite physique. 

 
Is this any better?
 

 

WHY JOIN THE GYMNASTIC REVOLUTION?
CrossFit champions and athletes from around the world are turning to gymnastics to mould their muscles, and build new levels of strength, using bodyweight exercises, ring work and explosive plyometrics, coupled with essential mobility exercises all which work synergistically together. Transform your body into a rock–solid foundation  and create an all-around elite physique.