Store Statistics

I'm going to go into more depth in the morning, but what immediately struck me as significant about the web analytics for the store is that the average view for the detail page for a product is 37s. 

Also, the Read Performance landing page that Cole created has only seen 10 visitors with 17 views. Seems Andrew isn't that interested in getting it off the ground.

37s seems ok for an average. What's the average conversion rate?

I'm also a bit surprised about the Read performance numbers, there has only been on e registration to date.

I haven't been too worried, as there is still plenty of time to go, and with Andrew's concern for money, he may be waiting for the price point to lift before he really hits it hard.

Where revenue comes from:

(% is estimated weight of the source, not % of revenue)

1) GB.com (98%ish)

2) Direct product link to store (5%)

3) Facebook (2.5%)

4) Yahoo Organic Traffic (2.3%)

5) Referral to Store (~2%)

6) Advertising in Course Portal (~1.5%)

7) Crossfit London (Seminars)

8) Breakingmuscle.com (Andrew's site: 1 seminar purchase + 2 courses)

Cole Dano said:

37s seems ok for an average. What's the average conversion rate?

 

I'm also a bit surprised about the Read performance numbers, there has only been on e registration to date.

I haven't been too worried, as there is still plenty of time to go, and with Andrew's concern for money, he may be waiting for the price point to lift before he really hits it hard.

I'll do conversion crunching in the morning since it's far more involved