Anther good video from Mind Valley, and something we should start to think about, at least when we bring in a marketing guy.
I'm not keen on 90% of Mind Valley's actual products, but they are on top of marketing.
http://www.mindvalleyinsights.com/insiders/
The main points
- do comparative testing on defined marketing elements to see how they affect response
- this can be changes in copy or changes in graphics or changes in design