This forum is archived information and is no longer active.

Test, testing, testing

Started by Cole Dano, May 12, 2013 · 0 Replies · 6 Views

Cole Dano

Anther good video from Mind Valley, and something we should start to think about, at least when we bring in a marketing guy.

 

I'm not keen on 90% of Mind Valley's actual products, but they are on top of marketing.

 

http://www.mindvalleyinsights.com/insiders/

 

The main points

 

- do comparative testing on defined marketing elements to see how they affect response

 

- this can be changes in copy or changes in graphics or changes in design