We've been using the theme of Everyday champions. Why don't we use this theme in the emails using real adult students. Literal demonstrations of results from training in this system.
Out with the fam checking in later.
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Started by Cory Fair, March 29, 2013 · 29 Replies · 75 Views
Exactly!
Most likely if we go multi-segment each should have some of testimonial, some easy theory and the feature FGST elements
Nic Branson said:We've been using the theme of Everyday champions. Why don't we use this theme in the emails using real adult students. Literal demonstrations of results from training in this system.
Out with the fam checking in later.
Coach also proposed the idea of gymnasts being super heroes. How can we bring these two ideas together and put some edginess to it? As Coach stated to me yesterday, we don't want to be the nice superhero who helps a grandma across the street, we want to come off as more the "badass" type.
I don't know, everyone wants to be bad ass, nice is the new cool.
That said, Orench is pretty bad ass. Jeff S. is...
If you're seriously looking a doing video, photos, location and music also contribute greatly to perceived bad assness.
Barbarian style street stuff, good editing etc all help. The skaters and parkour guys put out some great edgy stuff.
It takes discipline to do this program, maybe we need to show the discipline as bad ass in a Rocky sort of way.
Just random thoughts...
Cole Dano said:It takes discipline to do this program, maybe we need to show the discipline as bad ass in a Rocky sort of way.
That's my thought. We want to emphasize the process of becoming a "superhero" not just an inherent attitude.