Seminar Description

I just received emails from both Jeff Serven and Andrew at CF London asking for better descriptions of the seminar. 

Looking at what we have on the store, I can see how the abbreviations might seem a bit dense.

Would fleshing out the curriculum be a good idea, or would it make the page too info heavy?

edit: I have begun writing up some new text that can be added to our web store's description as well as being sent out to hosts for their promotion

It can be found on the third post down. Below that is a poster design, which Nic has very harshly critiqued.

Do we happen to have the 'old' seminar description anywhere? I could use this as a basis to write up a description to send out to our seminar hosts. It does seem they need a more detailed description of the curriculum.

In the meantime, I will gum something together so we can get Jeff and Andrew rolling.

Here is the poster I'm sending to Jeff at Trident. Have also made a Europeans size template with the correct info for CFLondon.

Will also provide them a GB logo, and images for use on their web promotions.

TridentGBSemTabloid.pdf

Like the poster. Nice work.

Do we like saying any level of ability or do we want to say any skill level?

edits to text -

Coach Christopher Sommer is known within the gymnastic community as a true innovator in applying this method to strength training.

add U.S. Jr. National Level Coach

Nic Branson said:

Like the poster. Nice work.

Do we like saying any level of ability or do we want to say any skill level?

Actually I wrote that initially, but then didn't want it to be confused with gymnastic skills, so made that change. I can go back.

Just thinking marketing aspect, especially with some finicky US people.

Or could say Experience Level, level of experience something along those lines possibly

- add reference to Foundations and that F1 H1 are required (this can just be in the web-store, not the host promo)

- add Seminar F1/H1 bundle to store

Cory can we collaborate on this?

- Poster Text

Level of Ability > Experience Level (due to finicky US people)

Cole Dano said:

- add reference to Foundations and that F1 H1 are required (this can just be in the web-store, not the host promo)

 

- add Seminar F1/H1 bundle to store

Cory can we collaborate on this?

Are we discounting it or simply putting all the items together?

Putting all the items together was where we were last.

I can work on how to present the info while trying to keep it simple.

I'm wondering how it will look in the store, if we can keep the bundle as an option or if it has to be a separate product etc....

Ultimately the main goal is to not make buying the Courses on top of the seminar become an obstacle to buying either.

London Bundle Link: https://zp130.infusionsoft.com/app/manageCart/processBundle?productId=2&productQuantity=1&productId=18&productQuantity=1&productId=26&productQuantity=1&styleThemeId=118

Washington Bundle Link: https://zp130.infusionsoft.com/app/manageCart/processBundle?productId=2&productQuantity=1&productId=18&productQuantity=1&productId=28&productQuantity=1&styleThemeId=118

If they buy in the store directly, it's not likely necessary to make an explicit bundle as they'll already receive a follow up email reminding them of seminar details and required materials. We can use the above links for any advertising, email campaigns, registration links, etc.

So I would just add that link to the Product page?

That's for marketing emails and such.

It says on the product, at checkout, and in their follow-up registration email that they need F1 and H1 so there isn't much point to adding an explicit bundle in the store.

Don't you think we should mention needing the Courses in the product description? Seems a bit sneaky to tell them after the fact.

The customer should know, I agree on that. People gripe over the smallest things.

It is: right under the price.

Hmm not seeing it on the seminar page itself.

Edit. Ok I see it on the others but not the Scottsdale one.

Cory Fair said:

It is: right under the price.

You just snuck that up on us. Maybe Scottsdale needs the same.

I still don't think an in store bundle would be a bad idea. It different to see

$709

than 

$539

and then go look to see another $95 and then another $75

It bites more that way IMO.

Still maybe it's not practically an option.

And back to the original topic -

Does anyone object to the text I posted being added to the product description? (and appropriately adjusted for the 3-day seminar)

Made small change to the Required Materials text -

Course Text: Foundation One, Handstand One

(Please purchase separately)

Sounds good.